31 January, 2016
‘Egiye Bangla’ was a unique Contest-cum-TV Reality Show for start ups (aspiring and recent entrepreneurs) based in West Bengal to showcase their unique business ideas and get a chance to win recognition, rewards, and support for their business. The MSME&T Department, Government of West Bengal, in partnership with IIM Calcutta Innovation Park, launched ‘Egiye Bangla’, an entrepreneurship TV reality show. This contest-cum-show would identify, recognize & reward aspiring and early-stage entrepreneurs having unique innovative start up ideas across all sectors. Applications were invited from early-stage entrepreneurs who have set up their unit in the State and have a unique innovative start up business ideas and propose to set up their venture in the state. All the applications were scrutinized by experts and the best entries were shortlisted.
Shortlisted applicants were then called for participating in a Boot Camp where intensive grooming and mentoring sessions were conducted for the participants so they get an opportunity to fine tune their business plans and understand the nuances of making a pitch in front of panel of judges for the TV show where on the spot evaluation would be carried out by a jury of eminent personalities, from the fields of business and industry.
The Reality show was telecast on Zee Bangla, a leading Bengali entertainment channel, in 9 episodes on Sundays at 6-7 pm slot starting Dec 06, 2015. Sourav Ganguly, the eminent personality from the Cricketing world was the Brand Ambassador of the Reality Show and noted Film personality Jishu Sengupta hosted the episodes. Each episode showcased 5 contestants, each of whom had about 6-7 minutes to make their pitch before the Jury and answer their questions.
The panel of jury for all the episodes, barring the Grand Finale, comprised Mr. Chandra Sekhar Ghosh, MD Bandhan Bank, Mr. Anjan Chatterjee, noted industrialist and MD of Specility Foods and Prof. Ashok Banerjee, Director IIMCIP. The jury evaluated the performance of participants based on set of parameters and adjudged one of them as winner, who received a cash award of Rs.3.00 lakhs and the remaining 4 contestants received Rs.1.00 lakh each.
Winners from the eight episodes took part in the Grand Finale. Hon’ble Finance Minister Govt of WB graced the final episode as the Chief Guest. The winner of inaugural Egiye Bangla TV Reality show, Capacloud Trading Solutions bagged cash prize of Rs.10.00 lakhs and Funding upto Rs.3.00 crores from the State Govt. venture capital fund.
The Season 1 of Business Reality show ‘Egiye Bangla’ has created quite an impact on the minds of not only young and aspiring with innovative ideas but more importantly on the common households towards backing the younger generation in their family who are willing to take up entrepreneurship as a career. The participants, who were selected to present their business plans on the TV Show, have received fair amount of publicity for their innovative ventures and recognition from friends, relatives and local business community. It is indeed a key achievement for the first-of its-kind Reality show on entrepreneurship that so many young minds have got attracted to take up entrepreneurship as a career option and deservedly got the opportunity to showcase their innovative business ideas to the larger world.
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