23 March, 2018
The capacity building program was undertaken by Mr. Prakash Mundhra, (Marketing Director Prmotex Industries). The workshop attended by 10 startups.
Mr. Mundhra spoke about the element of a marketing system that includes the development and delivery of company or product messages to targeted customers. Paid advertising along with a number of other unpaid promotional tools are used to accomplish marketing communication objectives.
There are different types of marketing strategies available. Picking up a marketing strategy includes analyzing the needs of business, target audience and specifications of products.
The two main types of marketing strategy are:
According to him “Marketing begins with a creator and ends with a consumer. It’s the process by which consumers learn about and obtain products and services. Marketing is more than just advertising, though it does include that aspect of the process. It also includes the media through which a product or services offered and the research that goes into the final decisions of how to package and sell it.”
Some do’s and dont’s in Email-Marketing :
1. Bulk email is not very effecting marketing strategy
2. While drafting an email subject line should be very important
3. Email should not be too long
4. Keeping track of the bounced mail
Lastly he mentioned about an impotent tool of marketing which is digital marketing :The Internet and all its permutations is the latest frontier for marketers. An online presence is almost a requirement in the 21st century as part of any marketing efforts. Marketing can be done in a huge array of formats, from websites to social media and mobile applications, and can allow for customization, content-based ads, and interaction from the audience.
The workshop ended with an interactive Q & A session, where questions were posed by not only the participants but faculty as well.
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