7 January, 2016
IIM Calcutta Innovation Park organized a three day Boot-camp for all the shortlisted applicants of Egiye Bangla – A TV reality show on Entrepreneurship – with a view to groom them for the final round and TV show through an independent, intense, customised workshop at IIM Calcutta. The main objectives behind holding the Boot-camp were to impart them training on relevant skills like Preparing & Defending a Business Plan, How to prepare an Elevator Pitch, Protecting innovative ideas, Marketing Essentials, Funding Essentials, Financial essentials, Presentation Skills, Personal Grooming, Answering Investor questions, developing bonding among the teams, etc.
The Boot Camp started with session on “Expectation Setting and on How to Pitch” followed by sessions conducted by the Creative team from the TV Show Production partners on various tips to participants for making presentations in front of TV camera.
All the participants were required to make presentation of their respective business ideas in front of a panel of jury comprising experienced members from organizations like SIDBI, TiE, Total Start, Tata Capital, CII. Members from Creative team were also present in these sessions to evaluate the performance. The jury members individually assessed the performance of each applicant based on parameters viz. Originality of the Business Idea, Business Potential / Social Impact, Revenue Model & Sustainability, Leadership & Team and overall Presentation skill. On completion of these presentations, the jury deliberated the assessment scores and unanimously selected the group of top 45 participants, with first 40 applicants moving on to the TV show round and remaining 5 kept on stand-by.
These 45 participants were put through an intensive grooming session conducted by seasoned Mentors drawn from organizations in the start-up eco-system. They were given specific feedback on the presentations made and various inputs on fine-tuning the business plans, making strong pitch within a limited timeframe. Several mock sessions were held where the mentors closely worked with the group to get them prepared for the TV show shooting phase.
The participants greatly benefitted from the boot-camp which was corroborated by much improved performance by them at the end. They also acknowledged the efforts put in by the mentors during the boot-camp which helped them to a great extent to make their business plans more presentable and boosted their confidence to face the investor questions.
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